Rockwell Automation Expands ROKStudios Video Series Highlighting OEM Innovation Across the Machine L
Time:2026-07-09 Browse: 0
Milwaukee, USA – 2026 — Rockwell Automation (NYSE: ROK) has announced the launch of a new season of its thought leadership video series ROKStudios, featuring in-depth interviews with leading original equipment manufacturers (OEMs), industry associations, and automation experts.
The latest season explores how machine builders are creating greater value throughout the entire machine lifecycle, from initial design and engineering to operation, maintenance, and digital optimization. The series highlights the changing role of OEMs as they move beyond traditional project-based machine delivery toward lifecycle-focused strategies powered by automation, connected data, cybersecurity, and digital technologies.
OEMs Shift Toward Lifecycle-Driven Machine Innovation
As manufacturing industries continue to adopt intelligent automation and digital transformation, OEMs are facing increasing demands for machines that deliver higher efficiency, improved safety, stronger cybersecurity, and long-term operational value.
According to Rockwell Automation, discussions featured in the new ROKStudios season reflect how machine manufacturers are integrating advanced design methods, safety technologies, industrial data solutions, and service capabilities to support customers throughout the complete machine lifecycle.
The interviews were recorded during the 2026 International Packaging Machinery Exhibition, bringing together perspectives from global packaging and manufacturing professionals.
Industry Leaders Discuss the Future of Smart Machine Design
The new ROKStudios episodes feature insights from multiple industry leaders covering key trends shaping the future of OEM innovation:
Olaf Clemens discusses the growing importance of cybersecurity for connected machines and industrial systems.
Gian Paolo Crasta shares perspectives on how packaging machine OEMs are redesigning equipment to meet changing market requirements.
Alessandro Rocca explores the role of robotics technology and standardized architectures in improving OEM development strategies.
Luis Villegas explains how industry associations are helping OEMs rethink machine lifecycle management.
Steve Rackham examines the value of modular machine design and system integration approaches.
Michael Lampe discusses how OEMs can balance sustainability goals with manufacturing efficiency.
Bino Bastian highlights the development and practical applications of digital twin technology.
Pierce Lamb emphasizes the advantages of designing machines with advanced data processing capabilities.
Piyush Bhandari shares insights into OEM transitions toward intelligent connected systems.
Davide Furini explores how digital engineering tools can improve machine performance and operational results.
Digitalization Becomes a Key Driver for OEM Growth
The latest ROKStudios discussions demonstrate that machine builders are increasingly adopting digital technologies to improve competitiveness and customer value.
Modern OEM strategies are moving toward:
Connected machine architectures
Data-driven maintenance models
Digital twin applications
Modular engineering approaches
Integrated safety and cybersecurity solutions
Intelligent automation platforms
By combining automation expertise with digital capabilities, OEMs can create machines that deliver improved performance, easier maintenance, and greater adaptability throughout their operating lifecycle.
Rockwell Automation Supports Global Industrial Transformation
Rockwell Automation continues to support manufacturers and OEM partners worldwide through industrial automation, control systems, and digital transformation solutions.
Headquartered in Milwaukee, Wisconsin, USA, Rockwell Automation serves customers in more than 100 countries. As of the end of fiscal year 2025, the company employs approximately 26,000 professionals globally, helping industries improve productivity, sustainability, and operational resilience.
The expanded ROKStudios video series adds new perspectives to the existing library of more than 150 industry-focused videos, providing OEMs and manufacturers with insights into emerging automation trends and future machine development strategies.
The Future of OEM Innovation Is Built Around Intelligent Machine Lifecycles
As industrial customers demand smarter, safer, and more sustainable equipment, OEMs are redefining machine development by integrating automation, digital intelligence, and lifecycle services.
Rockwell Automation’s latest ROKStudios season reflects this industry transformation, showing how connected technologies and innovative engineering approaches are shaping the next generation of intelligent manufacturing systems.
